Centresource

Product Strategy

Where ideation, design,
& code intersect.

It’s not easy to create a product that people love to use, but user experience (“UX”) design does exactly that. It might be the difference between your product succeeding or failing. Quality UX design puts your product’s users first, ensuring that your website or app is attractive, easy to understand, and even easier to use.

OUR OFFERINGS
  • PRODUCT VISION

    We validate your brand’s positioning, ideal customer profile and problem/solution statement to ensure alignment with core business goals.

  • PROTOTYPING

    Testing an idea is essential, allowing you to impress investors, gain user feedback and validate your assumptions before fully developing them.

  • TECHNICAL PLANNING

    Our developers collaborate to plan and estimate each product feature so you fully understand the investment of what we are building together.

OUR APPROACH

1

Discovery

The first step is to learn as much about your users, objectives and competitors as possible. What problems does your product solve? How is this different from existing solutions? What are the user stories you need to satisfy?

2

Design

Now that you understand your requirements, you can begin to think of a framework that addresses these needs. What should your solution look like? How will users interact with and flow through it?

2

3

Validation

To achieve truly user-centric design, you need to involve actual users. The validation stage is where you test whether or not the interface you created actually works with its intended audience. This involves user testing, research, and additional rounds of design and product development.

Think you have a UX problem?

Let’s Talk